Sometimes, catalogers simply need more impactful and effective commerce sites. Newport News was part of the Siegel family of brands, who needed to reimagine numerous disparate catalog properties to work on single multi-site commerce platform. An example of that solution, Newport News showcased product assortments and promotional programs in a highly flexible, scalable, and immersive design system.

ROLE
•  Workshop Facilitation
•  Content Strategy
•  Experience Design
•  Creative Direction
•  Visual Design