Public crowdsourcing is a well familiar concept, but it’s relatively new in the roadside assistance arena. This program allows qualified drivers (“Rescuers”) to earn money by providing basic roadside services for stranded motorists. The application supports real-time workflows, client communications, detailed mapping services, and job performance evaluations.

ROLE
•  Research & Usability Testing
•  Experience Design
•  Creative Direction
•  Visual Design

GE Commercial Distribution Finance (CDF) wanted to explore whether vehicle manufacturers and dealers might find value in monitoring inventory through GPS technologies. This challenge was met through a series of ideation workshops, followed by the rapid design of high-fidelity prototypes that were tested with target customer segments.

ROLE
•  Workshop Facilitation
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design

Vehicle dealers face a variety of ongoing, complex business decisions. GE recognized that better empowering this critical customer segment was an obvious and sizable growth opportunity. The resulting product provided dealers with a broad collection of simple, intuitive data visualizations that connect a variety of real-time information in insightful and meaningful ways.

ROLE
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design

Customers seldom discuss what they need when it’s convenient, or with the people that are actually able to help. Recognizing this, a mobile application was conceived that enables GE Field Service Representatives with frequent customer face-time to capture opportunities or problems they encounter—on location, real-time. That information is then automatically routed to those best suited to take action.

ROLE
•  Experience Design
•  Creative Direction
•  Visual Design

In most retail environments, seamless and highly personal customer experiences drive brand loyalty. Lilly Pulitzer was exploring new paths towards that end. Core to the proposed solution, a robust clienteling app equipped sales associates with rich customer profiles, the ability to act in support of their needs, and on-the-spot recorded consulting sessions.

ROLE
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design

Fostering an active brand community pays huge dividends. Lilly Pulitzer deeply values it's fans, and consistently seeks to engage them with unique campaigns and activities. Examples of such efforts include a campaign that allowed fans to share and tag personal photos which then became shopable hashtag categories, and a high-powered app that gave loyal clients a competitive edge during popular sales events.

ROLE
•  Concept Development
•  Content Strategy
•  Experience Design
•  Creative Direction
•  Visual Design

An established luxury timepiece retailer, Tourneau was in a unique situation. It needed more than a commerce site. It needed a sophisticated editorial environment that convinced it's premium family of brands to participate and share content. The end result was a dynamic, beautiful mix of shopping features and storytelling (education, lifestyle, fashion blogs) that partner brands not only supported, but paid to join.

ROLE
•  Workshop Facilitation
•  Concept Development
•  Content Strategy
•  Experience Design
•  Creative Direction
•  Visual Design

Professional sporting events draw massive crowds with massive needs. To meet those needs arenas typically leverage the services of multiple vendors. The resulting scene is complex to say the least. American Airlines Arena wanted the best team in the NBA to also have the best fan experience. This concluded with a comprehensive one-stop app that served fans everything from micro-location services to social activation and real-time games.

ROLE
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design

When choosing gifts for life events, registrants can become loyal customers if their experience is strikingly positive. JCPenney was in prime position to capitalize on this opportunity through technology. Beyond a greatly simplified process, the new app offered powerful visualization and collaboration tools, enabling confident decision making.

ROLE
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design

Skateboarding is not just a sport, it's a lifestyle. Pacsun has long served the skate community by providing everything from sponsorships, to apparel, to gear and boards. This web application allowed for the quick, easy construction and ordering of custom boards. Video tips from pro skaters offered unique insights and advice along the way.

ROLE
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design

When planning special events, it's the little things that make a big difference. Personalized, custom printed M&M's are just such a memorable detail. Mars Inc. wanted to provide a creation experience matching the excitement and enthusiasm that event planners have in their hearts—giving them a canvas to envision, invent, and play.

ROLE
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design

For philosophy, a word is worth a thousand pictures. A distinct high-end beauty and skincare brand, the written word is central to who they are. The experience of their website was designed around that core communication principal, allowing typography, voice, and rich storytelling to boldly take center stage. 

ROLE
•  Concept Development
•  Creative Direction
•  Visual Design
•  Photography Direction

Sometimes, catalogers simply need more impactful and effective commerce sites. Newport News was part of the Siegel family of brands, who needed to reimagine numerous disparate catalog properties to work on single multi-site commerce platform. An example of that solution, Newport News showcased product assortments and promotional programs in a highly flexible, scalable, and immersive design system.

ROLE
•  Workshop Facilitation
•  Content Strategy
•  Experience Design
•  Creative Direction
•  Visual Design

Strength of work, strength of focus, strength of character…those are the stanchions most organizations are looking for when exploring potential agency partners. Fry was a leader in the digital retail space. When purchased by Micros Systems, they needed a new face in the market. Image, thought, and impact were at the heart of the new concept, with project stories being organized against key business goals.

ROLE
•  Concept Development
•  Content Strategy
•  Experience Design
•  Creative Direction
•  Visual Design

When Canon decided to purchase Océ—one of Europe's leading large-format printer manufacturers—it needed a new, robust digital communication platform. The ensuing solution housed a variety of stackable information rich content modules that conformed to any device while maintaining a polished and distinct B-to-B brand experience.

ROLE
•  Content Strategy
•  Experience Design
•  Creative Direction
•  Visual Design

As one of the 3 national credit bureaus, TransUnion was heavily investing in it's brand for the very first time—engaging in a broad initiative covering online, offline, and physical environment. As part of that effort, sales representatives were supplied with a more flexible and memorable collateral system. Product volumes were assembled and bound in elegant, durable casings according to a prospects specific needs.

ROLE
•  Concept Development
•  Creative Direction
•  Visual Design
•  Photography Direction
•  Print Production

My early design career was forged in the world of traditional print and publications. Years spent working for the Museum of Contemporary Art in Chicago (MCA) had immense influence on my personal design journey, cementing my love for art, typography, and form. Those passions have only grown over time, and continue to underpin my thinking and approach to digital ideation.

ROLE
•  Concept Development
•  Graphic Design
•  Print Production

Doors are surprisingly complex products. As one of the largest commercial door manufacturers in the country, Masonite relied on an out-of-date ordering system steeped in manual process. The solution was a website that enables contractors to independently create accounts, configure doors, then place and manage complex orders according to detailed architectural schedules.

ROLE
•  Research & Usability Testing
•  Experience Design
•  Creative Direction
•  Visual Design

A national insurance provider needed a new quoting system for their national network of agents. Their legacy software was obsolete. The goal was to enable conversations, not just provide a new pricing calculator. The resulting system reflects the fluid nature of human discussion. By combining proprietary data and public records, it provides insights for everything from general risk assessments, to solving life pain points, to targeted and direct product information.

ROLE
•  Research & Usability Testing
•  Content Strategy
•  Experience Design
•  Visual Design