Professional sporting events draw massive crowds with massive needs. To meet those needs arenas typically leverage the services of multiple vendors. The resulting scene is complex to say the least. American Airlines Arena wanted the best team in the NBA to also have the best fan experience. This concluded with a comprehensive one-stop app that served fans everything from micro-location services to social activation and real-time games.

ROLE
•  Concept Development
•  Experience Design
•  Creative Direction
•  Visual Design