Fostering an active brand community pays huge dividends. Lilly Pulitzer deeply values it's fans, and consistently seeks to engage them with unique campaigns and activities. Examples of such efforts include a campaign that allowed fans to share and tag personal photos which then became shopable hashtag categories, and a high-powered app that gave loyal clients a competitive edge during popular sales events.

ROLE
•  Concept Development
•  Content Strategy
•  Experience Design
•  Creative Direction
•  Visual Design